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How to leverage AI for horizon scanning
How to leverage AI for horizon scanning
Written by Andreas Reibring
Updated over a week ago

Staying ahead of the competition in today's fast-paced business world is challenging, as there is a large amount of information to sift through. Traditional research methods can be overwhelming and may cause important information to be missed.

The AI-powered horizon scanning solution offered by Dcipher Analytics solves this problem by utilizing Natural Language Understanding to extract relevant details about the latest trends, threats, and opportunities in the competitive environment. The AI workflows efficiently analyze massive amounts of public information from various sources, such as news or datasets uploaded by the user, such as patents, science articles, and policy documents. This allows businesses to gain a 360-degree perspective on their industry and make informed decisions to stay ahead of the curve.

Typical use cases

  • Identify top links related to your topics of interest shared in social media, providing the “wisdom of the crowd” and showing what people are currently talking about.

  • Map all the key topics and events in your arena based on news reporting or social media

  • Continuously scan for threats and opportunities

  • Conduct technology landscaping through patent analysis

  • Analyze state-of-the-art scientific research and identify leading institutions through mining of academic articles

  • Input PDF reports and let the AI surface key information

Delivery formats and outputs

An interactive report with a visual content landscape and other charts (see details under Step 2: Access the results via an interactive report below). The results can be exported from the interactive report in csv format.

An Excel report with the top 100 sources linked from social media within your search space, along with the number of posts and engagement associated with each link.

How much does it cost?

The cost depends on the volume of data to be processed. The cost is calculated and displayed in the workflow wizard based on your input data.

With our free trial account, you get US$ 50, which is enough for analyzing 25,000 social media posts, 15,000 news articles, or 10,000 pages of PDF reports.

How to extract top links from social media

Step 1: Run the “Top links from social media” workflow

Log into your Dcipher Analytics account, go to “Dcipher Workflows”, and select the Top links from social media workflow. This workflow extracts the top 100 attachment URLs included in publicly available Twitter and Facebook posts related to your area of interest. The wizard will guide you through the process.

Step 2: Access the results

When the workflow run is completed, you will receive a link to your inbox that you can click to download an Excel report with the top links related to your topic of interest. You can also access the file by clicking the completed workflow in the Workflow view in the Dcipher Analytics platform.

How to run topic landscaping on social media

Step 1: Run a content landscaping workflow

Log into your Dcipher Analytics account, go to “Dcipher Workflows”, and select the Content landscaping of social media workflow. This workflow lets you run a comprehensive thematic analysis of public social media posts in channels such as Twitter, Facebook, Instagram, YouTube, blogs and forums worldwide within your area of interest.

Click “Use this workflow” and follow the instructions in the workflow wizard. The wizard guides you through the process of setting up the workflow. At the end of the Wizard, click “Run workflow” to start the workflow run and wait for the results to generate. You will get notified by email once your delivery is ready.

Step 2: Access the results via an interactive report

Once the workflow is done, click the workflow in the Workflow view and then click the interactive report icon. This will open the interactive report so you can view and interact with the results. The report has three views:

  • Content Landscape: Shows topics (clusters of similar information) and thematic hotspots (clusters of topics) organized based on similarity. Click a topic to get a summary of the associated information and key source references. This view is a great way for getting an overview of the online conversations.

  • Category View: Shows discussion topics organized by available categories, such as themes and countries. This view is useful for dividing the identified topics into different categories, making them easier to digest.

  • Trend Chart: Shows the growth in the topics’ share of voice over different time periods, depending on what the input data supports. This view provides a great way of finding topics that are trending over a given time period.

To publish an interactive report publicly for sharing with others, click the “Copy link” icon in the top-right corner of the screen.

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