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How to run a content landscaping workflow
How to run a content landscaping workflow
Written by Andreas Reibring
Updated over a week ago

Dcipher Analytics’ content landscaping workflows are designed to quickly give you an overview of large volumes of text in the form of an interactive “landscape map”. Such maps give you a visual overview of different topics, which tend to include “unknown unknowns”—things that you didn't know that you were looking for.

Running a landscaping workflow to surface topics and themes is perfect when adopting an open-ended approach in the early phase of an insight process. To then move on to understanding the details, we suggest turning to our Dcipher Research Bots which help you answer all the specific questions that have arisen during the exploratory phase. We call this two step approach the Insight Booster Toolkit.

Typical use cases for content landscaping

  • Mapping topics, themes, and trends in news reporting and social media conversations around topics of interest

  • Understanding an area

  • Surfacing unexpected patterns

Delivery formats and outputs

An interactive report with a content landscape based on news reporting, social media, or PDF reports in your area of interest:

Exploring and interactive report

Step 1: Run a content landscaping workflow

Log into your Dcipher Analytics account, go to “Dcipher Workflows”, and select one of the following workflows for content landscaping:

Click “Use this workflow” and follow the instructions in the workflow wizard. The wizard guides you through the process of setting up the workflow. At the end of the Wizard, click “Run workflow” to start the workflow run and wait for the results to be generated. You will get notified by email once your delivery is ready.

Step 2: Access the results via an interactive report

Once the workflow is done, click the workflow in the Workflow view and then click the interactive report icon. This will open the interactive report so you can view and interact with the results. The report has three views:

  • Content Landscape: Shows topics (clusters of similar information) and thematic hotspots (clusters of topics) organized based on similarity. Click a topic to get a summary of the associated information and key source references. This view is a great way for getting an overview of the analyzed content and finding interesting topics to delve deeper into.

  • Category View: Shows topics organized by available categories, such as themes and countries. This view is useful for dividing the identified topics into different categories, making them easier to digest.

  • Trend Chart: Shows the growth in the topics’ share of voice over different time periods, depending on what the input data supports. This view provides a great way of finding topics that are trending over a given time period.

To publish an interactive report publicly for sharing with others, click the “Copy link” icon in the top-right corner of the screen.

Example analysis

Running a content landscaping workflow (step 1):

Exploring the interactive report (step 2):

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